Resy 10-Year Anniversary Campaign
More Than Reservations
To mark Resy’s 10-year milestone, I led art direction and design across a multi-part campaign celebrating the brand’s impact on the restaurant industry. The work spanned social content, experiential video, and data storytelling — all aimed at amplifying awareness and showcasing partner restaurants.
I art directed a teaser video series filmed at Resy partners like Yellow Rose, featuring surprise-and-delight moments and custom props (like a Resy “R” birthday candle) to build excitement around the anniversary. I also developed paid and organic social campaigns that stayed true to Resy’s brand system while adding playful, celebratory moments.
To underscore the brand’s growth, I created infographics that visualized platform trends from the past decade — including restaurant onboarding and reservation volume — highlighting Resy’s cultural and industry relevance.
Art Direction | Graphic Design | Organic Social | Paid Media | Concept Development | Data Visualization | Video Production
Resy 10 Year Celebration
Art directed and created a series of social videos for Resy’s 10-year anniversary, filmed at the iconic partner restaurant Yellow Rose. The centerpiece of each video was a custom-designed Resy “R” birthday candle. The videos paired elevated visuals with an intimate, behind-the-scenes tone, serving as the first teaser in a broader campaign celebrating Resy’s impact on the dining world.
Art Direction | Production Design
Resy Organic & Paid Social
As part of Resy’s 10-year anniversary campaign, I collaborated closely with the digital team to concept and execute a range of social content that balanced brand consistency with celebratory energy. For organic posts, I developed engaging visuals that honored the milestone while staying true to Resy’s refined, editorial style. In parallel, I partnered with a copywriter and animator to bring dynamic paid ads to life, crafting eye-catching assets that extended the campaign’s reach across platforms and reinforced Resy’s position as a leader in dining culture.
Graphic Design | Organic Social | Paid Media
Resy Experiential On Sale Events
Art directed and created videos for Resy's 10-year anniversary experiential on-sale events, held at partner restaurants across the country. The videos promoted one-night-only dining experiences and highlighted surprise-and-delight moments — from custom menu items to branded gifts — designed to elevate the guest experience. Each video was tailored to showcase the restaurant's unique atmosphere while aligning with Resy’s elevated, editorial brand tone, and was used across social and paid channels to build excitement and drive engagement.
Art Direction | Video Production
10 Year Infographic
Created a data-driven infographic to visualize key milestones from Resy’s first 10 years, using platform data provided by the Resy team. I translated statistics on restaurant growth, reservation volume, and user trends into a visually engaging, brand-aligned illustration that highlighted the platform’s evolution and impact on the dining industry.
Infographic Design | Data Visualization | Illustration
