ILGM Home Grow Tour
As part of the ILGM Home Grow Tour, I led the design and branding for a nationwide marketing activation aimed at raising awareness around ILGM’s cannabis seed offerings and educating consumers on the home-growing process. ILGM—short for "I Love Growing Marijuana"—is a leading online retailer in the cannabis cultivation space, and the tour was designed to bring the brand directly to the public in a highly visible, engaging way.
A central element of the campaign was a branded Airstream trailer that traveled across the U.S., functioning as a moving billboard and mobile education hub. I designed a custom wrap that honored the iconic look of the Airstream while boldly integrating ILGM’s brand colors, cannabis imagery, a scannable QR code, and clear, high-impact messaging to drive web traffic and build brand recognition. To support the activation, I also created a full suite of print and experiential assets—including educational pamphlets, event signage, branded merchandise like stickers and fanny packs, and instructional easels—to ensure a consistent and memorable brand experience at every tour stop.
The campaign successfully introduced the ILGM brand to thousands of people across the country, sparked conversations around home growing, and directly contributed to increased site traffic and sales.
Art Direction | Graphic Design | Experiential Design | Brand Activation | Print Production | Digital Design
Custom Airstream Design
As the centerpiece of the ILGM Home Grow Tour, the custom-wrapped Airstream was designed to serve as a bold, mobile brand beacon across the country. The design strategically balanced ILGM’s vibrant brand colors with the iconic shine of the Airstream’s metal exterior, creating a striking and memorable presence on the road. I integrated key visual elements—including cannabis imagery, a prominent QR code, and concise, high-contrast messaging—to clearly communicate the brand’s identity and drive digital engagement.
The Airstream not only caught attention wherever it went, but also acted as a conversation starter and educational touchpoint. Thousands of people encountered it as it moved from city to city, helping to elevate ILGM’s visibility and connect with a wide audience of curious growers and cannabis enthusiasts. It set the tone for the rest of the tour, reinforcing ILGM’s credibility, approachability, and commitment to home cultivation.
Graphic Design | Production Design | Prototyping | Print-Ready File Prep
Custom Merch Design
To support the ILGM Home Grow Tour, I designed a series of custom merch pieces that brought the brand’s personality to life and extended the experience beyond the road. The collection included two unique styles: one with a fun, grungy edge and another inspired by nostalgic 1970s band tour graphics—playful, bold, and designed to turn heads.
The client wanted the merch to feel like something you’d pick up at your favorite concert: collectible, expressive, and wearable. These designs were printed across hoodies, t-shirts, and crewnecks, and were used both as limited-edition giveaways with purchases and as items for sale at tour stops. The apparel helped amplify brand visibility while giving fans and growers something tangible (and stylish) to connect with.
Merch Design | Illustration
Growing Classes
As part of the ILGM Home Grow Tour, the brand offered on-site growing classes to educate attendees on how to cultivate their own cannabis plants. To support these sessions, I designed a custom flip easel booklet that instructors used to guide participants through each stage of the growing process—clear, visual, and easy to follow. I also created a suite of promotional ads across social media, Spotify, and in local smoke shops to build buzz and drive attendance at each stop.
Print Design | Social Media Design
Rolling Loud Festival
The ILGM Home Grow Tour kicked off at Rolling Loud Festival, where ILGM set up an interactive booth for attendees to relax, explore the brand, and learn about home cultivation. I designed custom merch for the event, helping to create a fun, memorable experience that felt right at home in the music festival setting. To drive foot traffic, I collaborated with a motion graphics designer to create bold, animated screen ads that played on the main stage—highlighting ILGM’s presence and offering free swag to festivalgoers who stopped by. The result was a high-energy launch that introduced the brand to a massive, engaged audience.
Art Direction | Graphic Design | Motion Graphics Collaboration | Event Production
