JBL Lookbook
Spearheaded the design of the JBL Fall/Winter Lookbooks for three consecutive years (2023, 2024, and 2025), each showcasing a new lineup of products. While every edition required a fresh visual approach to spotlight that year’s featured products, each lookbook also needed to remain firmly rooted in the JBL brand family. Through thoughtful art direction, strategic layout, and evolving stylistic choices, each year’s lookbook delivered a distinct, exciting aesthetic while maintaining consistency with JBL’s identity. Across all three editions, the design emphasized clarity, product storytelling, and visually engaging compositions to highlight key features and elevate product promotion.
Layout Design
2025 JBL Lookbook
The 2025 JBL Lookbook incorporates a repeated motif of the brand’s signature rectangle—used in a triple sequence to symbolize sound radiating from JBL speakers. This graphic element appears throughout the book, creating cohesion and adding dynamic visual rhythm. The design leans into JBL’s iconic red and orange palette, paired with bold, confident typography to deliver a modern, energetic look that feels both fresh for the year and unmistakably JBL.
2024 JBL Lookbook
The 2024 JBL Lookbook utilizes the brand’s iconic exclamation mark as a textural graphic element, adding depth and dynamic energy throughout the layout. Expanding into the full JBL color palette brings a vibrant, expressive feel to the design, while oversized, high-impact typography reinforces a bold, contemporary aesthetic. The combination of vivid color, distinctive brand motifs, and confident type treatments results in a spirited, visually compelling lookbook that still feels authentically JBL.
2023 JBL Lookbook
The 2023 JBL Lookbook establishes a bold, energetic foundation for the series by leaning into the brand’s iconic red as the primary visual driver. A blown-up, cropped version of JBL’s signature exclamation mark is used as a diagonal graphic element throughout, adding movement and a strong sense of direction. Clear, strategic layouts highlight product details with precision, resulting in a lookbook that feels impactful, cohesive, and distinctly JBL.
